Will Paramount Marketing Execs Become Fallguys? (On K-19)

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Posted by Rushmore from dhcp-63-49.tulane.edu (129.81.63.49) on Monday, October 07, 2002 at 2:02pm :

Top marketing execs at Paramount may lose their jobs as the result of the colossal failures of last summer's K-19: The Widowmaker, starring Harrison Ford and Liam Neeson, and last month's The Four Feathers, starring Heath Ledger, the New York Post reported today (Monday). K-19, which cost some $100 million to make, earned just $35.1 million during its run. Four Feathers, with a reported budget of $80 million, has earned $12.4 million. One Paramount insider told the Post: "When we're not hitting the ball, we hunker down and get crazy." However, a Paramount spokesperson denied that a shake-up in the studio's marketing department is nearing, calling the predictions "way off base."




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